DJI × Private Tasting Event — Cannes 2026
Client: DJI
Occasion: 2026 Cannes Film Festival
Venue: Majestic Hotel Barrière, La Croisette
Scope: Event production · Talent curation · Press & media relations · On-site management
DJI needed to launch the Osmo Pocket 4P to the people who matter most in cinema — not through a trade booth, but in a setting credible enough for award-winning filmmakers to take the product seriously.
What we did
Produced DJI's exclusive private launch event end-to-end
Secured the Majestic Hotel Barrière on La Croisette as venue
Curated the guest list of directors, cinematographers and festival decision-makers
Designed and moderated a live dialogue with award-winning cinematographers
Ran the full international press and media campaign around the evening
Highlights
The intimate evening gathered Oscar-nominated and award-winning directors and cinematographers, alongside key industry decision-makers from Venice, Busan, Tokyo, Sundance and other top-tier festivals.
Notably, two attending DPs lensed Fjord and Fatherland — winners of the 2026 Cannes Palme d'Or and Best Director Award respectively.
Rather than a product demo, the evening was centred on a live dialogue with the cinematographers behind these award-winning films.
Results
Reinforced DJI's standing within global cinema culture and secured extensive international media coverage.
Positioned the Osmo Pocket 4P directly in the hands of decision-making filmmakers at the industry's most-watched moment of the year.
Highlight in Cannes